(Secret) This HIDDEN force shapes your choices
Unveiling the Secrets of Social Proof.
You are on your way to a concert. At an intersection, you encounter a group of people, all staring at the sky.
Without even thinking, you peer upwards too.
Why? Social Proof.
In the middle of a concert, when the soloist displaying absolute mastery, someone begins to clap and suddenly the whole room joins in.
You do, too.
Why? Social Proof.
Social proof, sometimes termed the herd instinct, dictates that individuals feel they are behaving correctly when they act the same as other people.
In other words, the more people who follow a certain idea, the better (truer) we deem the idea to be.
And the more people who display a certain behavior the more appropriate this behavior is judged to be by others. This is, of course, absurd.
Social proof is the evil behind bubbles and stock market panic. It exists in fashion, management techniques, hobbies, religion and diets.
This was all for today. Do you want to know more about Social proof, from the book The Art of thinking clearly? Let me know.
Stay happy,
Samir